Question

​elena is a regular customer at cuppo' coffee. she is the first customer to enter the coffee shop every morning and spends $10 for a regular latte and a banana-nut muffin. after careful observation the management realizes that she does not have a strong economic motivation behind her recurring actions. what is the next step the management at cuppo' coffee likely to take to ensure that elena continues to patronize the firm and probably increase customer share?

Answer 1

The management can make Elena a loyalty card holder or loyalty program member.

Step-by-step explanation:

A customer loyalty program refers to a kind of reward program offered by a company to it's those customers who frequently purchase it's products or avail it's services.

Usually, under such loyalty programs, a customer is provided with a loyalty card, wherein for each purchases he/she makes, some loyalty points are earned. These loyalty points can collectively be redeemed later on, in the form of discounts.

So, in the current case, since elena is a frequent buyer of coffee on routine basis, the management can include her in their customer loyalty program and provide her with a loyalty card.

Such card will provide her with rewards and would make her feel privileged, strengthen her bond of loyalty with cuppo' coffee and may lead to increased customer share.