Question

Estelle is trying to create an advertising message that communicates the tangible features of her company's laptop computers, telling consumers about the relative advantages of her products as compared to other offerings in the market. Estelle is trying to create a(n) ________ appeal.

A. institutional
B. reminder
C. emotional
D. informational
E. niche marketing

Answer 1

The correct answer is D) Informational Appeal

Step-by-step explanation:

Using an informational appeal is an effective way to explain your product to a prospective buyer. It gives you the opportunity to highlight the features of the product and the benefits a consumer will receive when purchase or use the product, good(s) or service(s).

Cheers!

Answer 2

Answer is D. Informational.

Refer below.

Step-by-step explanation:

Estelle is trying to create an advertising message that communicates the tangible features of her company's laptop computers, telling consumers about the relative advantages of her products as compared to other offerings in the market. Estelle is trying to create an informational appeal.