Question

When firms expand into global markets, they are faced with the choice of reducing costs and/or adapting to the local market. When high pressures exist to lower costs, companies should choose a(n) ________ strategy or ________ strategy in order to compete in the global marketplace.

a. international strategy; multidomestic strategy
b. global strategy: multidomestic strategy
c. global strategy; transnational strategy
d. international strategy; transnational strategy

Answer 1

c. global strategy; transnational strategy

Step-by-step explanation:

When firms expand into global markets, they are faced with the choice of reducing costs and/or adapting to the local market. When high pressures exist to lower costs, companies should choose a global strategy or transnational strategy in order to compete in the global marketplace.