Question

Hofstede studied how culture influences consumer behavior. When a Japanese company decides that it will be willing to lose money for twenty years in a growing international market in order to capture dominant market share and a U.S. company withdraws from the same market after losing money for two years, Hofstede might say this is evidence of the two cultures differing on which of his five dimensions?

Answer 1

The correct answer is letter "C": Temporal orientation.

Step-by-step explanation:

Holland psychologist Geert Hofstede (1928-2020) proposed there are five dimensions of culture among societies. Those are: Power Distance Index, Individualism Versus Collectivism, Masculinity versus Femininity, Uncertainty Avoidance Index, and Long- Versus Short-Term Orientation.

Long- Versus Short-Term Orientation or Temporal Orientation represents the time horizon individuals of a given society display. Long-term oriented countries are pragmatic, modest and emphasize virtues. Therefore, the Japanese company of the case would be displaying this type of culture by prioritizing objectives for over twenty years rather than two years.