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A market share objective Select one: a. is useful primarily in an industry where total sales are increasing. b. is not recommended when sales for the total industry are declining. c. is not especially useful when sales for the total industry are flat. d. can be used effectively whether total industry sales are rising or falling. e. is not especially useful when sales for the total industry are increasing.\

User Ralfonso
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Answer: d. can be used effectively whether total industry sales are rising or falling

Explanation: One of the vital objectives of every business is to increase its market share. A Market share is given as a percentage of a market accounted for by a specific business entity in terms of total sales or total revenue received. A market share objective thereby defines what a business aims to achieve from its business activities and is consistent with the overall business goals and objectives. A market share objective can be used effectively whether total industry sales are rising or falling, as pricing decisions made by businesses are taken in a manner that ensures the business achieve or maintaining its targeted market share.

User Jabley
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