Question

When Pepsi decides to develop a new product, it creates the product itself, detemines the price the new oduct will sell for, decides how to distribute the product to consumers, and develops a promoticn cmpain aform the market of the new prodact. Pepsi has created an:_________.

A. ad canpaign
B. consumer market
C. undifferentiated approach
D. market segmentation
E. marketing mix.

Answer 1

Option "E" is the correct answer to the following question.

Explanation:

In the following case, the Pepsi company uses a marketing mix concept to sell its product. The marketing mix is a principle that involves Product, the value of a product (Price), the location of the product where it should be sold (Place) and its promotion.

In this situation, Pepsi has been done all these activities itself.

Therefore, Pepsi used a marketing mix method.