Question

To promote its new computer, Data Strategies seeks out trendsetters in communities and gets them to "talk up" the computer to their friends, family, co-workers, and others. By doing this, Data Strategies is trying to create a trend or acceptance of its product. This is called:_____

A. guerilla advertising.
B. a publicity stunt.
C. rumor publicity.
D. sales promotion.
E. buzz marketing.

Answer 1

D

E. buzz marketing

Step-by-step explanation:

Buzz marketing deals with creating a "buzz" atmosphere or an atmosphere of activity among a group of people, online platform, etc to create awareness about a particular product.

Data Strategies employed this buzz marketing to promote their new computer. They did this by getting people that would be the first to talk about it to friends, family and coworkers.

One of the major advantages of buzz marketing is that the feeling of activity among a community is easy to influence others because when your friends are duscussingdiscussing about a particular product, you'll be curious to try out the product and see if what you hear is true. It is a good method of advertising.