Question

Elmo Inc., a global conglomerate, designed the ElBrush, an electric toothbrush. Sensing market demand for the electric toothbrush, Elmo started with an ideal selling price of $13 based on customer value considerations and then targeted costs to ensure that the price was met. This exemplifies ________.high-low pricingeveryday low pricingcost-plus pricingtarget costingcompetition-based pricing

Answer 1

Target costing

Step-by-step explanation:

-High-low pricing is when companies initially establish a high price for a product and then, they decrease it when people are less willing to buy it.

-Everyday low pricing is when companies offer low prices on their products all the time.

-Cost-plus pricing is when companies determine the cost of the product and add the profit margin they need to establish the price of the product.

-Target costing is when companies establish a target cost for the product by taking the price and subtracting the margin they expect from it.

-Competition-based pricing is when companies use the price the competitors have for the same product to establish the price.

According to this, the answer is that the situation exemplifies target costing.