Question

Biopure Corp. is developing a human blood substitute called Hemopure. Unlike donated human blood that needs to be refrigerated and expires after a short period of time, Hemopure is shelf stable and can be stored for two years or more. Also, it does not need to be matched to a person’s blood type. These factors make it wellsuited for trauma cases where blood must be transfused at an accidentsite or on the battlefield. Which product characteristic influencing the rate of adoption does this represent?a. Complexityb. Compatibilityc. Relative advantaged. Observabilitye. Trialability

Answer 1

Hemopure is a blood substitute developed by Biopure Corporation.

*consists of hemoglobin, purified from bovine blood, free in the plasma

*binds oxygen in the lungs then delivers oxygen to the body

*cell-free hemoglobin releases the oxygen more quickly than red blood cells

*risk of high blood pressure and heart attacks

*stored at room temperature and compatible with all blood types

Step-by-step explanation:

Answer 2

c. Relative advantage

Step-by-step explanation:

Based on the scenario being described within the question it can be said that the product characteristic being represented would be a relative advantage. This refers to a product's unique level of superiority and attractiveness to the wide population of consumers in the target market which it is placed in when compared to the other existing products within that same market. Such is the case with Hemopure since it is better in every way when compared to it's competitor products.