Question

Berne Retail plans to introduce new private-label brands for beverages. The marketing team will undertake a survey to obtain feedback on these brands through a test marketing exercise. The data collected in this research study will be collated in terms of frequency of purchase and subjected to statistical analysis to determine the brands that have the potential to earn the most. The best-performing new brands will be then chosen for a full-scale rollout. This scenario is an example of _____.

Answer 1

C) quantitative research

Step-by-step explanation:

Quantitative researches focus on mathematical and statistical data analysis. Generally quantitative marketing researches are based on polls, surveys, or online questionnaires. E.g. a customer satisfaction survey that lists options 1-5, where 5 is very satisfied and 1 is very unsatisfied. The researchers will gather the information and obtain the survey mean and normal distribution.

In this case, Berne Retail plans to carry on a survey to determine the purchasing patterns of their customers, and they are going to do it using a statistical distribution. Once the most popular brands are determined, the store will focus on selling them while leaving underperforming brands behind.

Answer 2

Quantitative research

Explanation:

Research methods are sub divided into two:

1. quantitative and
2. qualitative

Qualitative research is marked by only a deducing from the theories of others about the subject matter. While

Quantitative research method is characterised by numerical data which employs surveys and analysis of gathered data to gain first hand insight into the subject.

Note that, in this scenario numerical data is involved since the data collected in the research study will be collated in terms of frequency of purchase and subjected to statistical analysis.