Question

While waiting in line to make a purchase at Best Buy, Joanie sees signs reminding her to visit the company's website for online specials and to sign up on her smartphone for the Best Buy Loyalty Rewards Program. Other signs remind her that Best Buy will match competitors' prices on any item they sell. This is an example of which of the 4E framework objectives?

Answer 1

Educate

Step-by-step explanation:

The 4 E framework of social media marketing refers to the essential marketing tactics employed via social media which are as follows:

1. Excite: This refers to keeping customer interested in an idea.
2. Educate: This means to provide information with respect to the values and benefits offered.
3. Experience : This relates to providing demonstration as to how products should be used via uploaded videos on social platforms.
4. Engage: This refers to maintaining relationship with customers via views and feedback.

In the given case, the customer saw signs wherein she is reminded to visit company website for online exclusives and to sign up for customer loyalty rewards program.

So, once the customer visits the company website, it will be an opportunity for the marketer to educate her relating to values and offered benefits.

This corresponds to the "educate" facet of the 4 E framework objectives.