Question

When Tom wanted to buy a new gas grill, he searched for grills on the Internet. He was able to gather information on the latest grill models and learn what features were available. Tom used the Internet during the _____ stage of his purchase decision. Group of answer choices problem screening situation analysis information search product evaluation problem recognition

Answer 1

Information search

Step-by-step explanation:

the 5 stages of the consumer purchase decision process are:

1. Problem recognition.
2. Information search.
3. Evaluation of alternatives.
4. Purchase decision.
5. Post-purchase evaluation.

After the consumer recognizes that he/she has an unsatisfied need, they will start looking for information about possible products or services that can satisfy their needs. Generally they search in the internet or ask friends about a possible solution or might even try to recall an advertisement about some type of product.

Answer 2

The correct answer is Information search

Step-by-step explanation:

Before deciding on the first offer, it is necessary to review or look for other options in order to have a better view of the options and be able to decide on one that offers the best utilities for what is needed. In this case Tom carries out a search process in order to know the options offered in the market and to be able to have an accurate decision according to his needs.