Answer:
trade can make everyone better off.
Step-by-step explanation:
The aim of trade is to make all parties involved better off than they were before the trade occured. For example in international trade a country sells items they have reduced cost producing, while they buy items that will be expensive for them to produce.
In this instance the web startup is offering to give the accounting firm a service they have (web hosting) for tax return service.
Everyone is better off at the end of the day because they obtained a service they could not perform alone.