Question

SHAPE magazine is targeted at young women seeking healthier lifestyles. At a price of $3 per copy, 1.25 million copies are sold. If the price per issue is increased to $3.25, only 1 million copies would be sold. Fixed costs are $1 million and unit variable costs are $0.50 per magazine. From the information provided here, what is SHAPE magazine's total revenue obtained at the lower $3 price?a. $3,750,000 b. $3,250,000 c. $3,000,000 d. no answers are correct

Answer 1

A. $ 3,750,000

Step-by-step explanation:

Given that

At lower price

A copy is $3

Copies sold = 1.25 million

Recall that

Total revenue = Price of good × quantity of goods sold.

That is, the total amount of money a seller obtains by selling goods or/and services to a buyer(s)

Thus

Total revenue at low cost

= 3 × 1.25 million

= 3.75 million

= $3,750,000