Question

Service Corp. International provides customer service support for a variety of industries. Their brand name is well known, and as a service firm, it does not have to protect any proprietary technology. What mode of entry is most suitable for service companies like Service Corp. International where its main asset is its brand name

Answer 1

Franchising is the most suitable mode of entry for service companies like Service Corp. International, where the main asset is its brand name.

Step-by-step explanation:

The most suitable mode of entry for service companies like Service Corp. International, where the main asset is its brand name, is franchising.

Franchising allows Service Corp. International to expand its business by granting individuals or companies the right to use its brand name and business model in exchange for royalties or fees. This allows for rapid expansion while minimizing capital investment and risk.

For example, Service Corp. International can offer franchise opportunities to funeral homes, where they can benefit from the established brand name and reputation while maintaining local ownership and operations.

Answer 2

franchising

Step-by-step explanation:

• The most commonly used entry mode for international expansion is franchising. It allows a fixed fee to license business practices and return its name, goodwill, technical information or royalties.
• In the case presented, Service Corp has a big brand name and is looking for international expansion. So, it should adopt a franchising system.