Question

Lisa Roark is the CEO of an e-commerce company located and operating only in the U.S. Recently, the company launched a new inexpensive data storage device which can also transfer data to another data storage device without an external accessory. This product fetched high revenue for the company. Lisa, therefore, decided to expand the business abroad through foreign direct investment (FDI). This scenario exemplifies _____.

Answer 1

International entrepreneurship

Step-by-step explanation:

International entrepreneurship is the economic situation whereby an entrepreneur conducts business activities beyond national borders. By expanding her business beyond US borders, Lisa Roark exemplifies international entrepreneurship. International entrepreneurship can be in form of many things. It could be exporting, licensing, opening subsidiaries and sales offices in other countries, foreign direct investment and so on. Many entrepreneurs target the international markets now as it helps to contribute in the increase of sales and profit margin.

Answer 2

Answer: International entrepreneurship

Step-by-step explanation:

International business is becoming vital to more entrepreneurs and to the economy of their country. International entrepreneurship is when an entrepreneur conducts business activities across national boundaries.

International entrepreneurship leads to growth in the business and generate more revenue to the firm as nee opportunities open up. Lisa expanding her business abroad through foreign direct investment signifies international entrepreneurship.