ANSWER: (A) CEILING EFFECT.
EXPLANATION:
CEILING EFFECT refers to a measurement limitation which occurs when the majority of values gotten for a variable/parameter reaches the upper limit or highest score of the scale used to incorporate its measurement. Hence, this decreases the credibility and the accuracy of the measurements supplied by the measuring instruments.
Thus, Alison is experiencing a ceiling effect, since his bathroom measuring scale have specific highest measurements limit, which his body's weight has surpassed overtime.