Question

Anne owns a small business dealing with industrial products. She currently uses personal selling extensively, but she wants to reduce her cost without losing exposure. Which of the following promotional tools should she use?

A. Contests
B. Coupons
C. Specialties
D. Trade show exhibits

Answer 1

D, trade show exhibits

Step-by-step explanation:

With trade show exhibits, Anne is able to reduce cost of selling without losing sales. This is because the trade show exhibits is an opportunity for Anne to shocase her products to a larger audience as well as reduce her cost of selling.

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