Answer:
A, multiple-sense approach
Step-by-step explanation:
Multiple- sense approach can be simply defined as a marketing style that makes a product appeal to a consumer's sense of reasoning.
By multiple-sense or multi sense for short, Lea was able to involve the customer as well as the contractor on the project. This was to ensure the buyer understands and also by giving the contractor a feel of the product so as to be able to further convince the consumer.
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