Question

Sharon knew that her established customers liked her product much better thanher competitor's. She was planning to expand into new markets, and she was considering pricing. She was leaning toward charging a higher pricethan competitors to help demonstrate that hers was a high-quality product. Sharon was considering

A. a top of market strategy.
B. the value of quality.
C. advantageous pricing.
D. premium pricing.
E. differential pricing.

Answer 1

D) premium pricing.

Step-by-step explanation:

A premium pricing strategy refers to a firm charging a higher price for their product or service than their competition. If carried out properly and successfully, a premium pricing strategy helps to increase the firm's profits, and it also establishes a brand value that differentiates the product from the competition.