Question

Global segmenting, targeting, and positioning are the key decisions for market success. These decisions are more complicated than domestic segmenting and positioning decisions because of cultural nuances, significant subcultures within countries, and

a. complications due to franchising issues.
b. the taxes imposed by some foreign countries on marketing activities.
c. differences in the way consumers see themselves and in the way they see products and services.
d. currency differences.
e. anti-discrimination regulations prohibiting segmentation and targeting in developing countries.

Answer 1

Answer: c. differences in the way consumers see themselves and in the way they see products and services.

Step-by-step explanation:

Humans as much as we share so many different behaviors and practices are not homogeneous. This is mostly because of cultures that we were born into that have different ways of life and practices.

As a result of these cultural nuances and significant subcultures within countries, people view themselves differently around the world and as such view products and services differently as well.

A company that is not of that country then coming in to try to establish themselves might find it hard at first to engage in Business growing strategies such as Segmenting and Targeting as they would first have to learn the cultures of the country and then adapt their strategies to that country making the whole process much more bothersome and complicated.