Question

The study that identified intra-country segments with respect to how a country's citizens view global brands characterized ________ as the individuals who use a company's global success as an indication of product quality and innovativeness, and are concerned that a firm acts in a socially responsible manner.

A) Global Citizens
B) Global Dreamers
C) Antiglobals
D) Global Agnostics
E) Global Zealots

Answer 1

Answer: Global citizens

Step-by-step explanation:

Global citizens are the people who use the global success of a company as an indication of the product quality and innovativeness. Goobal citizens are concerned that firm acts in a socially responsible manner.

Global citizens role in tackling issues like water shortages, climate change, terrorism, have an impact on the future of the world. A global citize understands the wider world.