Question

Gretchen has just started as a fashion marketing intern for an up-and-coming design firm. She expected to immediately begin implementing the four Ps she had learned about in class. Instead, she was asked to work on a project identifying important events where celebrities might wear the fashions. Gretchen soon realized that this activity was part of ________, directly related to marketing.a. a push-pull strategy b. public relations c. press release development d. advertising e. sales promotions

Answer 1

The correct answer is b. public relations.

Step-by-step explanation:

Public relations in the business environment is defined as a strategy geared towards those interested in a particular organization. With this practice effective communication channels are offered in order to communicate news to the audience, and also create a harmonious environment between companies in order to maintain a solid position in the sector that operates. In this area, communication to the different stakeholders is framed, which may be employees, competitors, investors, suppliers, customers, etc.