Question

The owner of a new athletic-training facility decided to pay to have its ads appear on athletics and training-related search results on Google. This kind of advertising is known as _________.

A. sponsorship
B. paid search
C. search engine optimization
D. corporate home page

Answer 1

B. paid search

Step-by-step explanation:

Paid search is an advertising platform, typically driven from Search Engines and/or directories.

It typically follows a pay per click (PPC) model, only charging a fee to advertisers when someone clicks an ad and arrives on a landing page.