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Cutco promotes and prices its knife products to convey its premium quality and backs them with exceptional customer service to make its products stand out in a crowded market. Which of the following terms
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Cutco promotes and prices its knife products to convey its premium quality and backs them with exceptional customer service to make its products stand out in a crowded market. Which of the following terms is used to describe the process of creating and designing products so customers perceive them as different from competing products?

a. Quality differentiation
b. Line extension
c. Product differentiation
d. Product modification
e. Product design

User Satpal Tanan
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2 Answers

1 vote

Answer:

I would say e. product design

Step-by-step explanation:

User Mkz
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1 vote

Answer: c. Product differentiation

Explanation: Product differentiation attempts to distinguish a firm's products or services from that of competition. It is a marketing strategy that involves the creating and designing products so customers perceive them as different from competing products and as such can help create competitive advantage for the firm as well as building brand awareness.

User Gaurang Shah
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