Question

Rachel pushed very hard to go with Project A rather than Project B. There have been several cost overruns, the project is two weeks beyond its projected finish date, and the technology just isn't working out as planned. Rachel increases the funding for the third time and hires three new designers to help revamp the look of the product.

Rachel is engaging in _____. Select one:

a. escalation of commitment
b. selective perception
c. a fundamental attribution error
d. projection bias

Answer 1

a. escalation of commitment

Step-by-step explanation:

• Growth of commitment is a kind of behavioral model of human beings in which people make decisions about different types of negative outcomes or different types of investments from their actions.
• It basically happens in our daily lives in business and it is a risk factor for the company because it provides less satisfaction.
• Rachel is primarily engaged in an increase in commitment because Rachel faces a wide variety of problems in the bubble project compared to the Wave project and this increases the overall funding of the product.