Question

Ron Popeil has been a pioneer in the use of direct-response television "infomercials." Over the years his infomercials have promoted many products, including the Showtime Rotisserie Barbecue, a food dehydrating machine, and the world-famous "Veg-O-Matic." The chief advantage of the infomercial is that it provides plenty of time to describe and demonstrate a product’s benefits in detail. The choice of the infomercial is related mainly to the _________ element of the communication process.

Answer 1

Encoding

Step-by-step explanation:

For a message to be conveyed effectively and for it to have meaning to the listener, the sender of the message must translate the information into a message that represents concepts or ideas that are relatable to the listener. This process is known as encoding and ensures that these ideas or concepts are translated into coded messages that is then communicated to the consumer or listener.