Question

Prime Vera is a company that sells electrical baking appliances in over 12 countries. It collaborates with Silibakes Inc. and sells silicon baking cups with its new range of electric oven. This mode of entry is an example of _____.

Answer 1

C) co-marketing

Step-by-step explanation:

Co-marketing takes place when two different companies joint efforts and carry out joint promotional campaigns for an offer that includes products or services from both brands. In co-marketing, both companies will generally promote their share of the products, e.g. Prime Vera promotes a new range and Silibakes promotes silicon baking cups. But at the end, bot companies benefit from the promotional efforts carried out by the other company.

A very famous and notorious co-marketing effort that has been going on for decades now and includes more than two brands is the "Intel inside" logo seen at computers.