Question

The marketing mix variables include what aspects of a product​ offerings?

A. ​Product, place,​ promotion, price
B. Perceptual​ mapping, promotion, and price
C. ​Product, positioning,​ place, promotion, pricing
D. ​Price, positioning,​ promoting, and distributing
E. ​Positioning, segmenting, targeting

Answer 1

The correct answer is letter "A": Product, place,​ promotion, price.

Step-by-step explanation:

The Marketing Mix 4Ps Model was introduced by American professor E. Jerome McCarthy (1928-2015) in an attempt to determine what factors influence consumers' decision making. Those components are:

• Product: good or service offered.
• Place: product distribution.
• Promotion: form of communicating the product to consumers.
• Price: right monetary value of the good or service.