Answer:
Accessibility
Step-by-step explanation:
Sheena's brother was recently killed in a road accident. He was run over by a car driven by a drunk driver. A group of college students who belonged to an organization that protested against driving under the influence of alcohol asked her to sign a petition and donate to the cause. Sheena was glad to help them because she was still grieving her brother's death. This scenario demonstrates how the ACCESSIBILITY of Sheena's attitude influenced her behavior.
Accessibility refers to the ease with which an idea or concept can be retrieved from memory. In social psychology, accessibility has often been considered in relation to attitudes. That is, attitudes that come to mind quickly are accessible attitudes
The accessibility of an attitude means easy access to mind. Highly accessible attitudes tend to be stronger. Attitude accessibility tells how attitude is accessed from memory. Easy accessible attitudes from memory predict behavior, influence the messages and process them across time.