Answer: Eight second rule
Step-by-step explanation:
The seller is unaware of the eight-second rule. The right second rule is important for a business. A business must be able to pass it's message across to the consumers in about eight seconds.
The eight seconds rule is an attention span for a business and brand. The story, message, promise or offers, and news must pass the scan test of the people. Messages and content must be instantly understood, relevant, clear, and interesting in order to capture people's attention.