Question

A firm follows a(n) __________________ when it derives less than 70% of its revenues from a single business activity and obtains revenues from other lines of business related to the primary business activity, where they can apply the resources and core competencies already available in the primary business.

Answer 1

Related diversification strategy

Step-by-step explanation:

The related diversification is when the company enters the samilar industry like Sony enter Camera market which was similar to its television industry, it is known as related diversification. And the strategy that the company follows to generate 70% of revenue from a similar investment like its core operation, then the company is following related diversified strategy.