Question

Misrepresenting the impact of the sampling method and its impact on sample data violates ethics codes of the marketing profession. This code would falls into the category of:

A. Concern for society.
B. Maintaining research integrity.
C. Fair dealings with respondents.
D. Fair dealings with clients and subcontractors.

Answer 1

B. Maintaining research integrity.

Step-by-step explanation:

Research integrity is described as one of the different research ethical guidelines that encompass the utilization of verifiable and honest methods in evaluating, proposing, and performing research. It includes the research reporting technique that results with specific attention to commitment to regulations, rule, and guidelines that are being followed or accepted professional norms and codes.

As per the question, the correct answer is option B.