Question

To ensure that ethics and social responsibility are thoroughly incorporated into the firm’s strategic planning process, the firm’s __________ should never be silent about ethical requirements and social responsibility.

a) marketing plan
b) code of conduct
c) leadership team
d) culture
e) training materials

Answer 1

a) marketing plan

Step-by-step explanation:

Option B is incorrect because external people hardly know about the code of conduct of a company.

Option C is incorrect because if leadership team advertises about the ethical responsibility, people may think that the firm is not ethical.

Option D is wrong because culture and ethics are not the same thing.

Option E is false as the training materials do not define the term ethics and social responsibility.

Therefore, option A is correct because a marketing plan shows the ethical behavior and social responsibility towards people so that investors understand the commitment level of that company.