Question

The principal offensive strategy options include the following:a. Attacking the competitive weaknesses of rivals.b. Offering an equally good or better product at a lower pricec. Pursuing continuous product innovation to draw sales and market share away from less innovative rivals.d. Leapfrogging competitors by being the first to market the next generation technology or products.e. Adopting and improving on the good ideas of other companies (rivals or otherwise).f. Deliberately attacking those market segments where a key rival makes big profits.g. Maneuvering around competitors to capture unoccupied or less contested market territory.h. Using hit-and run guerrilla warfare tactics to grab sales and market share from complacent or distracted rivals.i. Launching a preemptive strike to capture a rare opportunity or secure an industry’s limited resources.

Answer 1

Answer: a, b, c

Explanation:

companies who use an offensive competitive strategy are types of corporate strategies in organisations which consists of continuously trying to pursue and create changes within the industry. Companies that go on the offensive are usually heavy investors in research and development (R&D), and technology in an effort to stay up.