Question

During a recent hockey game, Patrick broke his stick. When he goes to the sporting goods store to replace it, he considers the price of the stick as well as its quality because he wants to avoid another broken stick. As an avid hockey player, who has used multiple stick brands, Patrick has two brands he prefers over the others, so he narrows his choice down to one of those two brands. The hockey stick in this scenario is an example of a ________ product.

Answer 1

Shopping product.

Step-by-step explanation:

They are products that a customer feels are worth the time and effort to compare with competing products. They are more expensive items that are usually bought after comparison.