Question

Personal Care Inc. recently introduced a new shampoo. Ron, the director of new product development, has just reviewed the dismal results. Since it appears that his team adequately researched the product's acceptance by consumers prior to its introduction, he is confused by the outcome. But to keep his team open to innovation, Ron should __________.

Answer 1

The correct answer is letter "D": foster an innovative culture and climate that permits experimentation, risk-taking, and failure.

Step-by-step explanation:

In Ron's case, as the research conducted by his team seems to be correct, even if he does not feel sure about the new shampoo produced he should promote an innovative culture among his subordinates. While innovating, some companies may manufacture goods that do not provide any benefits to the company but it is most important to analyze why the project failed and what could have been done differently to provoke different results.

Entities carry certain risks at the moment of starting operations and must not be discouraged by failure.