Question

In which phase of the strategic marketing planning process does the firm decide what level of commitment to its ethical policies and standards it is willing to declare publicly? Multiple Choice Preplanning Implementation Prototype Planning

Answer 1

Planning

Step-by-step explanation:

Strategic marketing process refers to a process of planning, developing and implementation of those methods and ways which will lead to a firm gaining a competitive edge w.r.t the products it deals in.

The process is divided into planning, implementation and evaluation phase. Under the planning phase, a firm assesses it's strengths and weaknesses i.e SWOT analysis and defines goals to be achieved.

This phase includes identifying customer needs and the means and methods by which the company plans to meet them and kind(quality) of products required to be produced.

Thus, it is under planning stage that a firm decides upon the quality standard of the products it will offer, the ethical requirements and standards it is willing assume and comply with.