BRANLIST WILL BE GIVEN PLZZZ HELP ERGENT
The consumer life cycle has six basic stages. First, let's look at the younger stages.
Alpha: First is the Alpha stage, which consists of young, single, childless persons who are financially independent from their parents. Currently, Andrew, Maria and Joey are pre-Alphas since they are still supported by their families. Joey will become an Alpha when he graduates from high school and begins working full-time, since he will no longer be financially dependent on his parents. Perhaps he will share living costs with one or more roommates. Andrew and Maria will not become Alphas until they finish college, at the age of 22. If, for example, Andrew decided to go to law school or medical school right after college and needed his parents' support to do so, he would remain a pre-Alpha until he was out of school, supporting himself. This could be at age 26 or even later.
Bravo: The second stage of the life cycle, for most people, is the Bravo stage in which they are married, but still childless. Most Americans do marry, although not all stay married to the same person. According to a 2014 study by the Pew Research Center, three quarters of today’s young adults are expected to marry at least once in their lives. However, the age of first marriage is increasing rapidly. In 2018, the median age of first marriage was 27.8 for women and 29.8 for men. For both women and men, this average age has increased from age 25.1 and 26.9, respectively in 1999, just 20 years earlier.
Charlie: The Charlie stage begins with the birth of the first child and continues until the youngest child is of school age. The creation of this as a separate stage is due to the fact that more than a third of parents of pre-school children choose not to work full time. Those who do work generally have high childcare expenses, making it difficult to save money. In 2018, 65.1 percent of women with children under the age of 6 worked in the paid labor force. This compares with 71.5 percent of all women with children under the age of 18.
In which of the following life cycle stages will saving money tend to be most difficult?
A. They are all equally difficult.
B. Alpha.
C. Bravo.
D. Charlie.