Question

Assume you are the new marketing vice president at Mayo Clinic. The CEO and the board have decided to expand their international sales revenues by 100 percent over the next five years. Write a memo to your staff outlining the marketing research that will be needed to support such a strategy. Be specific about sources of secondary data and the best places and media for gathering primary data

Answer 1

The reason for information assortment is to get data which will help in settling on vital choices. In the ebb and flow case, Mayo facility needs to extend their global deals income by 100 percent and they need to do statistical surveying before making any further strides with respect to extension. To complete statistical surveying they are different techniques for information assortment

Secondary Data Collection

Inside Sources-Customer criticism will assist with deciding the client needs and deals record will assist with deciding the territories which needs improvement

Outside sources-Business diaries, Business magazines and web will help in getting the PESTEL (Political, Economic, Social, Technological, Ecological, Legal) examination for a nation which will help in drawing an appropriate technique for development

Primary Data Collection

Poll It's one of the most mainstream strategy for information assortment where survey is sent to the respondents and respondents should fill the poll and sent it back to the concerned division. It's a minimal effort strategy and gives the capacity to cover huge topographical region.

Telephonic Interviews - It's a less expensive choice than individual meeting technique and can be led by reaching tests on phone. It's a quicker method to contact enormous crowds and has high reaction rate.