Answer: Generic brand
Step-by-step explanation:
Generic brands of consumer products are products that does not have a brand name. Rather than being identified by brand names, they are identified by plain packaging.
Generic brand usually lack recognition because it is without logo or name and aren't advertised and are usually less expensive when compared to similar products with brand names.
The paper roll bought by DeAngelo had no brand name or logo and is cheap shows that it is a generic brand.