Question

"In the study done by lee benham on advertising foreyeglasses

a..advertising increased the average price
b.advertising decreased the average price
c.there was no difference in price, but quality was better inthe states that didn't allow advertising
d.advertising appeared to have no effect whatsoever in thestates that permitted advertising"

Answer 1

B. Advertising decreased the average price

Step-by-step explanation:

In Lee Benham 1972 article on advertising for eye glasses, he found out that the average prices for eye glasses in states that only banned price advertising were higher in states that did not ban price advertising or have any restrictions, but lower in states with complete advertising restrictions. This challenged the view that the cost of advertising raises market prices.