Question

Consider the market for a breakfast cereal. The​ cereal's price is initially ​$3.003.00 and 7070 thousand boxes are demanded per week. The company that produces the cereal is considering raising the price to ​$4.004.00. At that​ price, consumers would demand 6060 thousand boxes of cereal per week. What is the price elasticity of demandLOADING... between these prices using the midpoint formulaLOADING...​? The price elasticity of demand using the midpoint formula is

Answer 1

0.539

Step-by-step explanation:

Price elasticity of demand measure the responsiveness of demand against the change in price of the product. It shows how much demand changes if there is the change in price.

Under mid-point method the price elasticity can be calculated as follow

where

S = Quantity

P = Price

Change in Quantity = ( S2 - S1 ) / [ ( S2 + S1 )/2 ]

Change in Quantity = ( 6,060 - 7,070 ) / [ ( 6,060 + 7,070 )/2 ]

Change in Quantity = -1,010 / 6,565

Change in Quantity = -0.153846

Change in price = ( P2 - P1 ) / [ ( P2 + P1 )/2 ]

Change in price = ( $4,004 - $3,003 ) / [ ( $4,004 + $3,003 )/2 ]

Change in price = $1,001 / $3,503.5

Change in price = 0.285714

Elasticity of Supply = Change in Quantity / Change in Price

Elasticity of Supply = -0.153846 / 0.285714 = -0.5385

Elasticity of Supply = -0.539