Answer:
The Carters should appoint a family member as CEO, as research shows that family-owned firms perform better when a member of the family is the CEO.
Step-by-step explanation:
When a member of a family is CEO, the person sees the company as not just a company but a legacy to uphold. The person in question will put in all capable resources and strength to ensure that the company soars. This is where he or she eats from and where other members of the family eat from and as such, the dedication towards achieving success on a consistent basis will be exponential.