Question

Global Mart Inc., a multinational chain of supermarkets, wants to open a new store in a country called Alheroni. Before launching itself in the new market, the management of Global Mart Inc. wants to collect primary data about Alheroni's market. Which of the following sources of information will it most likely use?

A. the data collected by government agencies in Alheroni
B. information about Alheroni from the databases of marketing research firms
C. the data collected from anonymous surveys conducted in malls in Alheroni
D. external records and reports on operations in Alheroni
E. the information collected by the census bureau of Alheroni

Answer 1

C. the data collected from anonymous surveys conducted in malls in Alheroni.

Step-by-step explanation:

A survey is a research system through which Organisations and persons try to know more or determine the perception of people about certain things. Survey are very essential for a business to understand what the society says concerning its products or how it will perform in a new market. Anonymous surveys are surveys conducted by persons whose identity are not declared or can not be immediately determined.