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"means-end chain theory" can only be applied with laddering?
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"means-end chain theory" can only be applied with laddering?

User Jaymit Gupta
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Answer:

It is used to uncover the underlying emotions, consequences, and personal values that drive consumer choice. It is a hybrid of qualitative and quantitative research approaches.

Step-by-step explanation:

HGD (have a great day)

-ghost

User Volodymyr Sorokin
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