Formatting is the art of making documents effective and attractive, helping readers to distinguish different parts of the text as well as taking in its message. Formatting can be applied to every element of any document, from a single character to entire paragraphs. In this sense, body text needs to be readable and easy on the eyes, important words need to resonate with emphasis and Quotes and references should be set off from the other text.
Smilarly, in order to make standing out the headings of any text, as the one provided as example "jobs in biotech research & development”, they should be big and bold, and they should also be consistent throughout the document.