Question

We talked about the classic Sunny D commercial in class. As a reminder, it showcases regular kids playing in their regular neighborhood. They get thirsty (of course), and go searching for the perfect, refreshing beverage in the fridge. They don't want cola or the purple stuff. They want Sunny D! Which executional style is illustrated in this commercial? A. Slice of Life B. Lifestyle C. Fantasy D. Demonstration

Answer 1

Answer: A. Slice of life

Step-by-step explanation:

Slice of life is an advertising technique which features a real life situation that the audience is familiar with. This mundane situation is usually presented in a dramatic way, while the product that is being advertised is the solution to the "problem" that occurred.

In this case, the children are playing in the neighborhood, which is a scene that we all encounter on a daily basis. They get thirsty, but they won't drink anything. They want Sunny D, a perfect beverage for them to quench their thirst.