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Since business customers like to communicate directly with the producers of their products to gain the technical assistance and personal assurances that only the producer can offer, more than half of all business products are sold through ________.

1 Answer

4 votes

Answer:

direct marketing channels

Step-by-step explanation:

Based on the scenario being described within the question it can be said that these products are sold through direct marketing channels. These channels are a series of marketing methods which allow the business to contact and deliver products directly to the customer without the need for a middle-man, thus saving money in the process.

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