Answer: availability heuristic
Explanation: Heuristic is simply a mental strategy used to quickly form judgments, make decisions, and find solutions to complex problems.It describes an approach to problem solving, learning, or discovery that employs a practical method nit guaranteed to be optimal or perfect; not following or derived from any theory. A product specialist who bases a decision not to launch a new product based on her recent failure with another product offering is an example of availability heuristic. It relies on information that comes to mind quickly when it comes to making judgment or decision about relative risk or danger. our brains rely on a number of different strategies to make quick decisions. Availability heuristic is then, a mental shortcut that helps individuals make quick, but sometimes incorrect, assessments.